Video Marketing
Jim Webster Digital Marketing Consultant

The Business Case for using Video in Marketing

The way businesses communicate with their customers has changed. Video is the game-changer and is the perfect method of story-telling. People love and trust attractive and eye- catching videos that you can use to educate, promote, inform, present and entertain. 64% of people are more likely to purchase after seeing a video People retain 58% 

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Video marketing for Fashion brands

Market Your Fashion Brand With Video

The fashion industry is a highly competitive space. Building a loyal customer following is tough – it takes dedication, time and effort to keep and grow your audience. Social media and great content is an ideal way to create a sales funnel and grow your brand. So how do you find, attract and engage with 

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Video Myths

5 Common Myths On Video Marketing

Video is the ground-breaking and emerging concept of bringing your audience to your business. It is the fastest growing content media marketing methodology and the business case is compelling. As a new and often misunderstood medium, there are various prevailing myths about video marketing. These myths or misconceptions may sometimes be misleading. Here´s a list 

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Getting started with video marketing

Getting Started with Video Marketing

Video marketing refers to incorporating videos into your marketing campaigns so you can promote your company, product or service. A business using this type of internet advertisement creates short videos about specific topics they want to promote, using content from its own articles and other text sources. Then, these videos are uploaded to various video 

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youtube-marketing

New To Youtube Marketing?

Quite simply, YouTube is by far one of the most powerful but still underutilized platforms on the internet when it comes to online marketing. Notably, YouTube is the second biggest search engine on the net. As such, it’s also the best platform for engaging in the act of video marketing. Which, if you didn’t know, 

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