Why you should be listening on Twitter to the conversations that surround your market sector.
Social media has completely and totally transformed the way that we interact with our business community and the rest of the world in general. It literally allows everyone with Internet access the ability to communicate with anyone else (regardless of how little-known or well-known they may be) in real time.
Most of us, understandably, use tools like Twitter to talk to people that we want to interact with – but smart and savvy marketers, business owners, and entrepreneurs are using the same tools to listen in on global conversations to get a head start and almost unfair advantage over their competitors.
One of the smartest things you can do is start to listen in to the conversations that are happening in your niche, market sector, or industry – and twitter gives you the chance to do exactly that!
The best ideas for new products and services come from your customers. The wrong thing that anyone can do when they are looking to start a business or develop new products is not to research the market and blindly create the business or product offering that they themselves envision, ignoring completely what the market or what the niche is most interested in, most passionate about, and most frustrated with.
Start listening to your market and you’ll be surprised at the things you’re able to learn – but start building that inside information into your operation and you’ll be able to completely dominate your space in a way that your competitors won’t ever fully understand.
If you make this fundamental shift and really start listening on Twitter to the frustrations that your market has with other companies in your space, the features that they feel are missing from products or services, or the hopes and dreams that they wish would be fulfilled you are able to capture incredibly valuable market information and research that just isn’t available anywhere else.
So how can we achieve this?
Firstly, pay attention to hashtags.
While it’s always a good idea to pay attention to your competitors by following the accounts that they have on social media, it’s also a good idea to pay attention to the hashtags that are being posted on Twitter and Instagram – especially those that are starting to capture global attention or trending in your niche or industry.
These are the kinds of messages that are really resonating with the overwhelming majority of your niche or market, and this is where you are going to want to spend the bulk of your time researching new solutions to the issues that they are bringing to your attention.
This turns social media into a superpower, and it’s one that your competitors may be actively ignoring – Listening on Twitter will give you an edge that you won’t be able to get anywhere else!
To your success!
If you are new to Twitter Marketing, start by reading this article.
If you run a business and need some help with your SEO or marketing in general, just simply get in touch. I’d love to hear from you.